The film focuses on the careers and work of a collective group of artists who since the 1990s began a movement in the art world using D.I.Y. aesthetics from skateboarding, graffiti and underground music such as punk rock and hip-hop.[4] The artists discussed and interviewed in the film include Thomas Campbell, Cheryl Dunn, Shepard Fairey, Harmony Korine, Geoff McFetridge, Clare Rojas, Barry McGee, Margaret Kilgallen, Mike Mills, Steve "Espo" Powers, Ed Templeton, Deanna Templeton, and Mark Gonzales.

A series of interviews with these artists explains their reasoning behind their "do-it-yourself" style of street art. As some of these artists discuss their growth in popular artistic culture they explain how becoming renowned and admired in the art world was something that never occurred to them from their various roots in street culture, or simply creating art for themselves. As many of the artists began to be recognizable and sought after they discuss their series of commercial success: creating advertisements for popular products, designing products themselves, working in film and being hired to paint and create artwork in well known locations. The personal feelings and convictions of some of the artists and how creating work for corporations compares to their beginnings in street culture is also discussed. The film portrays the artists as outside the realm of contemporary art.

directed by Marco Molinelli

camera work: Alberto Nerazzini, Claudia Tosi, Marco Molinelli

edited by Marco Molinelli

produced by Sartoria Agency